Improve Your PPC

Sunday, August 4, 2013

3 Simple Tips for Boosting Your Keyword Rankings in 2013

If you have an online business, you have most likely heard of SEO, PPC, or Social Media marketing by now. While PPC advertising is pretty straightforward, SEO can prove to be rather tricky for many and nearly impossible for others. While the goal of this article is not to make you an SEO expert, we do want to give you a few simple tips that you can use to generate traffic and increase rankings to your blog or website. If you don’t have a decent website, you may want to enlist the help of a St Louis Web Design company prior to marketing your site.

#1 Blog Commenting- Blog commenting can be used to create a divers and natural link profile for ranking purposes, however it has a far more effective use. A few years ago blog commenting proved to be a great way to get relevant and helpful links, then they made most of them no-follow and Google caught on implementing and algorithm update. Fast forward to 2013 and blog commenting is still effective, but not for rankings. To use this strategy, find a few blogs that get a good deal of traffic and interaction that are related to your subject, service, or product. Become an active commenter and provide comments that add value to the post. This method works well to boost referral traffic to your website.

#2 Guest Posting- This method is a hybrid link building strategy. You can get great back links that pass on a ton of authority to you website by posting on high quality sites. You will also get referral traffic from your post if it is of high quality and informative. Guest posting is a great method of link building and you should be using it if you are not already.

#3 Local Directories- If you are targeting a local keyword such as “St Louis SEO” then submitting your site to local directories is a great way to build quality local citations and it offers a decent amount of traffic as well.

There you have it folks, I have just given you three very simple yet effective methods that you can use to build links, traffic, and boost the keyword rankings of your website. You can find even more great tips on our blog.


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